Sweet ads banned for marketing to children

Sweet ads banned for marketing to children

Adverts for Cadbury, Chewits and Squashies have all been accused of breaking the rules around marketing to children the ASA (Advertising Standards Agency) has said.
The regulator has banned three adverts from these brands after they fell foul of new rules introduced in 2017 to stop companies targeting junk food at children online.

Cadbury’s Easter campaign in conjunction with the National Trust was found to be aimed at children with the ad featuring children on an Easter egg hunt and including activity packs and storybooks included in the promotion. Though the ASA didn’t feel that the entire promotion was appealing to children, it concluded that enough of it did for them to raise concerns.

Adverts for Chewits included back to school messages and featured characters such as Chewie the Chewitsaurus and Roald Dahl characters which breached rules and an ad for Swizzles Squashies which was in the format of a mobile game was also banned.

The ASA said that in these instances there was insufficient care to direct the content away from under-16s.

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