Jordan Banjo to headline new Masters of Play Festival

Children’s illustrator ‘Draw with Rob’, and Dinosaur Expert Dr Dean Lomax, join the festival line-up

  • The first-ever Masters of Play Festival aims to help families make the most of playtime together this Easter
  • Virtual festival events and activities taking place on Saturday 27th March 2021

Kinder Surprise has teamed up with some of the nation’s top entertainers and leading play experts, including TV Presenter and Diversity star Jordan Banjo and award-winning children’s illustrator Draw with Rob, to create the ultimate celebration of play – just in time for Easter.

The virtual Masters of Play festival has been created to help parents make the most of playtime, with an inspirational programme of little fun play ideas for parents that mean a lot to their children. The festival’s line-up1 is to be headlined by Jordan Banjo, who will be leading a dynamic dance-class live from the Diversity studio at 2pm on Saturday 27th March 2021. Once you’re all boogied out, at 4pm on the same day, Jordan will be hosting a live ‘story time’ for you and your little ones, featuring a sneak preview of his upcoming book ‘Fly High Crew’, which he created with brother Ashley Banjo.

In between Jordan’s sessions, parents and children can also enjoy a special drawing workshop with popular award-winning children’s author and illustrator Rob Biddulph, aka Draw with Rob, who will be hosting a tutorial inspired by a virtual toy from Kinder’s new app Applaydu2. Whilst palaeontologist, Dr Dean Lomax, will be answering families’ most pressing dinosaur questions.

In addition to the live workshops on Saturday 27th March, Kinder is launching a variety of fun, learning and play based challenges for families to complete in their own time. Activities include word searches, colouring and numeracy challenges, all of which are available on kinder.com – as well as all the livestreams if you miss a session.

The Masters of Play festival programme has been designed with the support of Consultant Clinical Psychologist Dr Elizabeth Kilbey, well known from the Channel 4 TV series The Secret Life of 4, 5 and 6-Year-Olds. As well as co-creating the Masters of Play festival programme, Dr Kilbey will be answering questions to help parents get the most out of playtime with their kids.

The festival celebrates the launch of a new app by Kinder, which brings Kinder toys to life in a digital world – this combination of physical and digital play helps us to provide the optimum play experience for families.

Play & Development Child Psychologist, Dr Elizabeth Kilbey, said: “In today’s modern world, a combination of physical and digital play is important for children’s development and learning, including creativity, imagination skills and language development. Each activity and workshop within the festival has been carefully designed to help build these essentials skills, as well as providing a fun excuse for parents to spend some quality time with their little ones.”

Leonardo Bertelli, Category Director at Kinder, said: “We created the Masters of Play Festival because we wanted to provide parents with inspiring content and activities to help them make the most of their playtime with their children. The Festival programme will help to nurture key skills, such as creativity and problem-solving, reflecting the activities found on the new app launched by Kinder. The app is designed to create a fun playing experience that brings the whole family together, so we hope families enjoy the festival and the new app just as much as we loved creating them.”

The livestream event with Jordan Banjo will take place on Saturday 27th March1 between 2pm and 4.30pm on Kinder’s Facebook page and all downloadable activities can be found at https://www.kinder.com/uk/en/.

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