The longest heatwave since 1976 has brought thousands of visitors to the West – and resorts have been packing in additional attractions as they bid to attract the crowds through the rest of the summer.
A £5m expansion programme at Wookey Hole Caves has moved the inland resort to the front of the grid, enabling them to offer daily, weekly or longer visits for hassled holidaymakers of all ages – without having to endure hours in coastbound traffic queues.
Managing Director Daniel Medley said: “We have whipped up the wow factor to welcome a new generation of visitors – as well as installing a range of new attractions to re-ignite interest of people who had visited in the past.
“Situated at the foot of the Mendip Hills in central Somerset, you don’t have to spend hours and hours in the traffic to get here!”
“We’re at the heart of a Roman-road network which connects you to the Somerset Coast, hills, and levels as well as thriving visitor hotspots like Bath and Wells.
“Rather than sitting in the car for hours and queuing for the car park by the beach, we are working hard to persuade people to turn off the M5 before they hit the jams and use the expanded range of facilities here us as a base for a Great Escape holiday exploring the rest of Somerset.”
In addition to the world-renowned showcaves – where divers developed the equipment and techniques which proved crucial in rescuing the boys trapped in Thailand – Wookey Hole Caves offers no fewer than 20 favourite activities and attractions for all ages along with accommodation options.
For more information or to book please visit www.wookey.co.uk.